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A RECYCLED STORY NIVEA

The project was aimed to realize, for Nivea, an artwork, conceptually and visually, linked to sustainability and that it can declined to an eco-packaging of Nivea.
The project was structured on a song by Gianni Rodari “It takes a flower” which describes the cycle of nature. Altering the lyrics and slightly changing the ending, we create a new version of the song, on a continuous loop about recycle. When analyzed, we have extrapolated nine key pictogram, to recreate a graphic final, that reconstructs the story/song visually.
All the image was made through only one mark, obtained from a rubber of bread, and two inks, that through the overlap allowed us to obtain three colors.

The project was realized with Andrea Corradi