Mag 9, 2014

A Recycled Story NIVEA

The project was aimed to realize, for Nivea, an artwork, conceptually and visually, linked to sustainability and that it can declined to an eco-packaging of Nivea.
The project was structured on a song by Gianni Rodari “It takes a flower” which describes the cycle of nature. Altering the lyrics and slightly changing the ending, we create a new version of the song, on a continuous loop about recycle. When analyzed, we have extrapolated nine key pictogram, to recreate a graphic final, that reconstructs the story/song visually.
All the image was made through only one mark, obtained from a rubber of bread, and two inks, that through the overlap allowed us to obtain three colors.

The project was realized with Andrea Corradi



















Draft Pictogram











Draft Pictograms


















Draft Pictogram













Draft Pictogram












Recycle Flower